/*
Theme Name: MKTActual Conversion
Theme URI: https://mktactual.com
Author: MKTActual
Description: Tema a la medida orientado a conversion para el mercado hispano de EE.UU. Landing optimizada para contacto por WhatsApp, mobile-first y rapida. Edita textos y datos desde Apariencia > Personalizar.
Version: 1.3.3
License: GNU General Public License v2 or later
Text Domain: mktactual
*/

/* ============================================================
   VARIABLES DE MARCA — cambia colores aqui en un solo lugar
   ============================================================ */
:root{
  --ink:#1F1D1E;          /* azul tinta de marca */
  --ink-soft:#3A383A;
  --paper:#FFFFFF;
  --paper-soft:#F7F7F8;   /* gris muy claro de marca */
  --muted:#6C6A6C;        /* texto secundario */
  --line:#E7E6E8;         /* bordes suaves */
  --accent:#FF5B23;       /* naranja MKTActual */
  --accent-dark:#E64A1A;
  --lime:#D2FB8C;         /* verde lima de marca (resaltes) */
  --lime-dark:#B4EE6E;
  --olive:#584F23;        /* verde olivo profundo */
  --wa:#25D366;           /* verde WhatsApp */
  --wa-dark:#1EB257;
  --gold:#AB931A;         /* estrellas / detalles */
  --radius:16px;
  --radius-sm:10px;
  --shadow:0 10px 30px rgba(18,16,18,.10);
  --shadow-lg:0 24px 60px rgba(18,16,18,.16);
  --maxw:1120px;
  --font:"Plus Jakarta Sans",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:var(--font);
  color:var(--ink);
  background:var(--paper);
  line-height:1.6;
  font-size:17px;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
.container{max-width:var(--maxw);margin:0 auto;padding:0 22px}
section{padding:72px 0}
h1,h2,h3,h4,h5,h6{line-height:1.15;font-weight:800;letter-spacing:-.02em;text-transform:none !important}
h2{font-size:clamp(28px,4vw,42px);margin-bottom:14px}
h3{font-size:22px}
p{color:var(--ink)}
.lead{font-size:19px;color:var(--muted)}
.eyebrow{
  display:inline-block;font-weight:700;font-size:13px;letter-spacing:.12em;
  text-transform:uppercase;color:var(--accent);margin-bottom:14px;
}
.center{text-align:center}
.muted{color:var(--muted)}

/* ============================================================
   BOTONES
   ============================================================ */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  font-weight:700;font-size:17px;padding:16px 28px;border-radius:999px;
  transition:transform .15s ease,box-shadow .15s ease,background .15s ease;
  cursor:pointer;border:none;
}
.btn:hover{transform:translateY(-2px)}
.btn-wa{background:var(--wa);color:#fff;box-shadow:0 8px 22px rgba(37,211,102,.35)}
.btn-wa:hover{background:var(--wa-dark)}
.btn-accent{background:var(--accent);color:#fff;box-shadow:0 8px 22px rgba(255,91,35,.35)}
.btn-accent:hover{background:var(--accent-dark)}
.btn-ghost{background:transparent;color:var(--ink);border:2px solid var(--line)}
.btn-lg{font-size:19px;padding:18px 34px}
.btn svg{width:22px;height:22px;flex:none}

/* ============================================================
   HEADER
   ============================================================ */
.site-header{
  position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);
  backdrop-filter:saturate(180%) blur(10px);border-bottom:1px solid var(--line);
}
.site-header .container{display:flex;align-items:center;justify-content:space-between;height:72px}
.site-logo{display:inline-flex;align-items:center}
.site-header .site-logo img,.site-header .site-logo .custom-logo{max-height:46px !important;width:auto !important;height:auto !important;display:block}
.site-logo .custom-logo-link{display:inline-flex;line-height:0}
.site-logo span{font-weight:800;font-size:20px}
.header-cta{display:flex;align-items:center;gap:14px}
.header-phone{font-weight:700;display:flex;align-items:center;gap:8px}
.header-phone svg{width:18px;height:18px;color:var(--accent)}

/* ============================================================
   HERO
   ============================================================ */
.hero{
  background:radial-gradient(1200px 600px at 80% -10%,rgba(255,91,35,.12),transparent 60%),
             linear-gradient(180deg,#fff 0%,var(--paper-soft) 100%);
  padding:64px 0 56px;
}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center}
.hero h1{font-size:clamp(34px,5.2vw,56px);margin-bottom:18px}
.hero h1 .hl{color:var(--accent)}
.hero .lead{margin-bottom:28px;max-width:540px}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:22px}
.hero-trust{display:flex;align-items:center;gap:14px;flex-wrap:wrap;color:var(--muted);font-size:15px}
.stars{color:var(--gold);letter-spacing:2px;font-size:18px}
.hero-visual{position:relative}
.hero-visual img{border-radius:var(--radius);box-shadow:var(--shadow-lg)}
.hero-badge{
  position:absolute;bottom:-18px;left:-18px;background:#fff;border-radius:var(--radius-sm);
  box-shadow:var(--shadow);padding:14px 18px;display:flex;align-items:center;gap:12px;
}
.hero-badge b{display:block;font-size:22px}
.hero-badge small{color:var(--muted)}

/* ============================================================
   LOGOS / FAJA DE CONFIANZA
   ============================================================ */
.logos{background:var(--olive);padding:36px 0;position:relative;overflow:hidden}
.logos p{color:rgba(255,255,255,.72);text-align:center;font-size:13px;margin-bottom:20px;letter-spacing:.1em;text-transform:uppercase;position:relative;z-index:1}
.logos-row{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:44px;position:relative;z-index:1}
.logos-row img{max-height:42px;width:auto;filter:brightness(0) invert(1);opacity:.82;transition:opacity .2s,transform .2s}
.logos-row img:hover{opacity:1;transform:translateY(-2px)}

/* ============================================================
   DOLOR / PROBLEMA
   ============================================================ */
.pain{background:var(--paper)}
.pain-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:36px}
.pain-card{background:var(--paper-soft);border:1px solid var(--line);border-radius:var(--radius);padding:26px}
.pain-card .ic{font-size:30px;margin-bottom:10px;display:block}
.pain-card h3{font-size:18px;margin-bottom:6px}
.pain-card p{color:var(--muted);font-size:15px}

/* ============================================================
   SERVICIOS / PAQUETES
   ============================================================ */
.services{background:var(--paper-soft)}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:40px}
.price-card{
  background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px;
  display:flex;flex-direction:column;box-shadow:var(--shadow);position:relative;
}
.price-card.featured{border:2px solid var(--accent);transform:translateY(-6px)}
.price-card .tag{
  position:absolute;top:-13px;left:50%;transform:translateX(-50%);
  background:var(--accent);color:#fff;font-size:12px;font-weight:700;
  padding:5px 14px;border-radius:999px;letter-spacing:.05em;
}
.price-card h3{margin-bottom:6px}
.price-card .price{font-size:34px;font-weight:800;margin:6px 0 4px}
.price-card .price small{font-size:15px;color:var(--muted);font-weight:600}
.price-card ul{list-style:none;margin:18px 0 24px;flex:1}
.price-card li{padding:8px 0 8px 28px;position:relative;color:var(--ink);font-size:15px;border-bottom:1px solid var(--line)}
.price-card li:before{content:"✓";position:absolute;left:0;color:var(--wa-dark);font-weight:800}

/* ============================================================
   TESTIMONIOS
   ============================================================ */
.testi{background:var(--ink);color:#fff}
.testi h2{color:#fff}
.testi .center p{color:#A8A6AC}
.testi-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:40px}
.testi-card{background:var(--ink-soft);border:1px solid rgba(255,255,255,.08);border-radius:var(--radius);padding:26px}
.testi-card .stars{margin-bottom:12px}
.testi-card .quote{font-size:16px;color:#ECEBED;margin-bottom:18px}
.testi-person{display:flex;align-items:center;gap:12px}
.testi-person img{width:48px;height:48px;border-radius:50%;object-fit:cover}
.testi-person b{display:block}
.testi-person small{color:#A8A6AC}

/* ============================================================
   PORTAFOLIO
   ============================================================ */
.portfolio-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:40px}
.work{border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);background:#fff;box-shadow:var(--shadow)}
.work img{aspect-ratio:4/3;object-fit:cover;width:100%;display:block}
.work.work-contain img{object-fit:contain;background:var(--paper-soft);padding:18px}
.work.work-featured{border:2px solid var(--accent);box-shadow:0 14px 34px rgba(255,85,0,.16)}
.work .work-tag{display:inline-block;background:var(--accent);color:#fff;font-size:11px;font-weight:800;letter-spacing:.04em;text-transform:uppercase;padding:4px 10px;border-radius:999px;margin-bottom:8px}
.work .work-body{padding:18px}
.work h3{font-size:17px;margin-bottom:4px}
.work p{color:var(--muted);font-size:14px}

/* ============================================================
   VIDEO
   ============================================================ */
.video-wrap{max-width:860px;margin:36px auto 0;border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow-lg);aspect-ratio:16/9;background:#000}
.video-wrap iframe{width:100%;height:100%;border:0;display:block}

/* ============================================================
   PROCESO
   ============================================================ */
.process{background:var(--paper-soft)}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:40px}
.step{text-align:center}
.step .num{
  width:54px;height:54px;border-radius:50%;background:var(--accent);color:#fff;
  font-weight:800;font-size:22px;display:flex;align-items:center;justify-content:center;margin:0 auto 14px;
}
.step h3{font-size:17px;margin-bottom:4px}
.step p{color:var(--muted);font-size:14px}

/* ============================================================
   FAQ
   ============================================================ */
.faq-list{max-width:780px;margin:36px auto 0}
.faq-item{border:1px solid var(--line);border-radius:var(--radius-sm);margin-bottom:12px;background:#fff;overflow:hidden}
.faq-item summary{padding:20px 22px;font-weight:700;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary:after{content:"+";font-size:24px;color:var(--accent);font-weight:700}
.faq-item[open] summary:after{content:"–"}
.faq-item .faq-body{padding:0 22px 20px;color:var(--muted)}

/* ============================================================
   CTA FINAL
   ============================================================ */
.cta-final{
  background:linear-gradient(120deg,var(--accent) 0%,var(--accent-dark) 100%);
  color:#fff;text-align:center;
}
.cta-final h2{color:#fff}
.cta-final p{color:#FFE8DD;max-width:560px;margin:0 auto 26px;font-size:19px}
.cta-final .btn-wa{background:#fff;color:var(--wa-dark)}
.cta-final .hours{margin-top:16px;color:#FFE8DD;font-size:15px}

/* ============================================================
   FOOTER
   ============================================================ */
.site-footer{background:#1B1A1B;color:#ADABB1;padding:52px 0 28px;border-top:4px solid var(--accent)}
.footer-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:36px;align-items:start}
.site-footer h4{color:#fff !important}
.site-footer p,.site-footer a{color:#A8A6AC}
.site-footer a:hover{color:#fff}
.footer-logo img{max-height:34px;filter:brightness(0) invert(1)}
.footer-social{display:flex;gap:16px}
.footer-bottom{border-top:1px solid rgba(255,255,255,.1);margin-top:28px;padding-top:18px;font-size:14px;text-align:center}

/* ============================================================
   BOTON WHATSAPP FLOTANTE
   ============================================================ */
.wa-float{
  position:fixed;right:20px;bottom:20px;z-index:90;background:var(--wa);color:#fff;
  width:62px;height:62px;border-radius:50%;display:flex;align-items:center;justify-content:center;
  box-shadow:0 10px 30px rgba(37,211,102,.5);transition:transform .15s ease;
}
.wa-float:hover{transform:scale(1.08)}
.wa-float svg{width:34px;height:34px}

/* ============================================================
   MARKO (mascota) + acentos de marca
   ============================================================ */
.hero h1 .hl{color:var(--accent);position:relative}
.marko-hero-wrap{position:relative;display:flex;justify-content:center;align-items:flex-end}
.marko-disc{
  width:min(100%,420px);aspect-ratio:1;border-radius:50%;
  background:radial-gradient(circle at 50% 40%,#FF7A4D 0%,var(--accent) 55%,var(--accent-dark) 100%);
  display:flex;align-items:flex-end;justify-content:center;
  box-shadow:var(--shadow-lg);position:relative;
}
.marko-disc img{width:88%;margin-bottom:-2%;filter:drop-shadow(0 14px 22px rgba(0,0,0,.25))}
.marko-bubble{
  position:absolute;top:6%;right:-6%;background:#fff;border-radius:18px 18px 18px 4px;
  padding:12px 16px;font-weight:700;font-size:15px;box-shadow:var(--shadow);max-width:200px;
}
.marko-bubble small{display:block;font-weight:600;color:var(--muted);font-size:12px;margin-top:2px}
.marko-bubble .lime{color:var(--lime-dark)}
.marko-inline{width:64px;height:64px;flex:none}
.marko-row{display:flex;align-items:center;gap:16px;justify-content:center;margin-top:8px}

/* faja verde lima fina */
.lime-strip{background:var(--lime);color:var(--olive);font-weight:800;text-align:center;padding:10px 16px;font-size:15px}

/* ============================================================
   PROMO JULIO
   ============================================================ */
.promo-banner{
  background:linear-gradient(90deg,var(--lime) 0%,#D2FB8C 100%);
  color:var(--olive);text-align:center;font-weight:800;padding:14px 18px;font-size:16px;
  border-radius:999px;max-width:560px;margin:0 auto 30px;box-shadow:var(--shadow)
}
.price .was{font-size:18px;color:var(--muted);text-decoration:line-through;font-weight:700;margin-right:8px}
.price .promo-tag{
  display:inline-block;background:var(--lime);color:var(--olive);font-size:12px;font-weight:800;
  padding:3px 10px;border-radius:999px;margin-left:6px;vertical-align:middle}

/* ============================================================
   MURO DE TESTIMONIOS (focos)
   ============================================================ */
.testi-wall{columns:3;column-gap:20px;margin-top:24px}
.testi-mini{
  break-inside:avoid;background:var(--ink-soft);border:1px solid rgba(255,255,255,.08);
  border-radius:var(--radius);padding:20px;margin-bottom:20px}
.testi-mini .foco{display:inline-block;background:rgba(210,251,140,.15);color:var(--lime);
  font-size:12px;font-weight:800;padding:3px 10px;border-radius:999px;margin-bottom:10px;text-transform:uppercase;letter-spacing:.05em}
.testi-mini .stars{font-size:14px;margin-bottom:8px}
.testi-mini p{color:#ECEBED;font-size:15px}
.testi-mini .who{color:#A8A6AC;font-size:13px;margin-top:10px;font-weight:600}

/* ============================================================
   NAVEGACIÓN (sitio principal)
   ============================================================ */
.main-nav{display:flex;align-items:center;gap:26px}
.main-nav a{font-weight:600;font-size:15px;color:var(--ink);transition:color .15s}
.main-nav a:hover{color:var(--accent)}
.main-nav .has-sub{position:relative}
.main-nav .submenu{
  position:absolute;top:100%;left:50%;transform:translateX(-50%);margin-top:12px;background:#fff;border:1px solid var(--line);
  border-radius:var(--radius-sm);box-shadow:var(--shadow);padding:8px;min-width:180px;display:none;flex-direction:column;gap:2px;z-index:60}
.main-nav .has-sub:hover .submenu{display:flex}
/* Puente invisible para que el submenú no se cierre al bajar el cursor */
.main-nav .has-sub:hover::before{content:"";position:absolute;top:100%;left:0;right:0;height:16px}
.main-nav .submenu a{padding:8px 12px;border-radius:8px;font-size:14px}
.main-nav .submenu a:hover{background:var(--paper-soft)}
.nav-toggle{display:none;background:none;border:none;cursor:pointer;flex-direction:column;gap:5px;padding:6px}
.nav-toggle span{width:24px;height:2px;background:var(--ink);border-radius:2px}

/* ============================================================
   HERO DE PÁGINA INTERIOR (Nosotros, Servicios, etc.)
   ============================================================ */
.page-hero{
  background:radial-gradient(900px 400px at 85% -20%,rgba(255,85,0,.10),transparent 60%),linear-gradient(180deg,#fff,var(--paper-soft));
  padding:64px 0 48px;text-align:center}
.page-hero .eyebrow{margin-bottom:10px}
.page-hero h1{font-size:clamp(32px,4.5vw,48px)}
.page-hero p{max-width:640px;margin:14px auto 0;color:var(--muted);font-size:19px}

/* Bloque de servicio (alterna imagen/texto) */
.svc{padding:60px 0;border-bottom:1px solid var(--line)}
.svc-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.svc-grid.rev .svc-media{order:2}
.svc-media{display:flex;justify-content:center}
.svc-media .marko-disc{width:min(100%,360px)}
.svc h2{font-size:clamp(26px,3.5vw,38px)}
.svc .feat{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:22px 0}
.svc .feat .it{background:var(--paper-soft);border:1px solid var(--line);border-radius:var(--radius-sm);padding:16px}
.svc .feat .it h4{font-size:15px;margin-bottom:4px}
.svc .feat .it p{font-size:13px;color:var(--muted)}
.svc .bens{list-style:none;margin:18px 0}
.svc .bens li{padding:7px 0 7px 28px;position:relative;font-size:15px}
.svc .bens li:before{content:"✓";position:absolute;left:0;color:var(--wa-dark);font-weight:800}

/* Tarjetas de servicios (resumen en home) */
.svc-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:40px}
.svc-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px;box-shadow:var(--shadow);transition:transform .15s,box-shadow .15s}
.svc-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-lg)}
.svc-card .ic{width:56px;height:56px;border-radius:14px;background:rgba(255,85,0,.1);display:flex;align-items:center;justify-content:center;font-size:28px;margin-bottom:16px}
.svc-card h3{font-size:20px;margin-bottom:8px}
.svc-card p{color:var(--muted);font-size:15px;margin-bottom:16px}
.svc-card a{font-weight:700;color:var(--accent)}

/* Valores / por qué nosotros */
.values{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:40px}
.value{text-align:center}
.value .ic{font-size:34px;margin-bottom:10px}
.value h3{font-size:17px;margin-bottom:6px}
.value p{color:var(--muted);font-size:14px}

/* Contacto */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;margin-top:40px}
.contact-info p{margin-bottom:14px;font-size:17px;display:flex;align-items:center;gap:10px}
.contact-card{background:var(--paper-soft);border:1px solid var(--line);border-radius:var(--radius);padding:30px}

/* Footer con navegación */
.footer-nav{display:flex;gap:18px;flex-wrap:wrap}
.footer-nav a{font-size:14px}

/* ============================================================
   LEAD MAGNET (descarga de guía gratis)
   ============================================================ */
.leadmag-sec{padding:56px 0}
.leadmag{background:linear-gradient(120deg,var(--ink),var(--ink-soft));color:#fff;border-radius:var(--radius);padding:44px;display:grid;grid-template-columns:1.15fr .85fr;gap:36px;align-items:center;box-shadow:var(--shadow-lg)}
.leadmag .eyebrow{color:var(--lime)}
.leadmag h2{color:#fff;font-size:clamp(24px,3vw,32px)}
.leadmag p{color:#D3D1D6;margin-top:8px}
.leadmag .lm-form{display:flex;flex-direction:column;gap:10px}
.leadmag input[type=email],.leadmag input[type=text]{padding:14px 16px;border-radius:10px;border:none;font-size:16px;font-family:inherit;width:100%}
.leadmag .lm-note{color:#A8A6AC;font-size:13px}
.leadmag .btn-lg{align-self:flex-start}
.leadmag .marko-mini{width:120px;flex:none}
@media(max-width:780px){.leadmag{grid-template-columns:1fr;padding:30px}}

/* ---------- Landing /guia/ (lead magnet) ---------- */
.guide-hero{padding:64px 0 56px;background:linear-gradient(180deg,var(--paper-soft),var(--paper))}
.guide-hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center}
.guide-hero-copy h1{font-size:clamp(30px,4vw,44px);margin:12px 0 14px}
.guide-hero-copy .lead{color:var(--ink-soft);font-size:18px;line-height:1.6;max-width:560px}
.guide-form{margin:24px 0 18px;max-width:460px}
.guide-form .lm-form{display:flex;flex-direction:column;gap:12px}
.guide-form input[type=email],.guide-form input[type=text]{padding:15px 16px;border-radius:12px;border:1.5px solid var(--line);font-size:16px;font-family:inherit;width:100%;background:#fff}
.guide-form input:focus{outline:none;border-color:var(--accent)}
.guide-form .btn{width:100%;justify-content:center;font-size:17px;padding:15px}
.guide-form .lm-note{color:var(--muted);font-size:13px;text-align:center}
.guide-ticks{list-style:none;display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:6px}
.guide-ticks li{position:relative;padding-left:24px;color:var(--ink-soft);font-size:14px;font-weight:600}
.guide-ticks li:before{content:"";position:absolute;left:0;top:5px;width:13px;height:13px;border-radius:4px;background:var(--lime)}
.guide-hero-visual{display:flex;justify-content:center}
.guide-cover{position:relative;width:300px;height:400px;background:var(--ink);border-radius:20px;padding:30px 26px;color:#fff;box-shadow:var(--shadow-lg);overflow:hidden}
.guide-cover:after{content:"";position:absolute;left:0;right:0;bottom:0;height:150px;background:var(--accent)}
.guide-cover .gc-eyebrow{position:relative;z-index:2;display:inline-block;background:rgba(210,251,140,.18);color:var(--lime);font-weight:700;font-size:11px;letter-spacing:.06em;text-transform:uppercase;padding:6px 12px;border-radius:999px}
.guide-cover h3{position:relative;z-index:2;font-size:24px;margin-top:18px;line-height:1.15}
.guide-cover p{position:relative;z-index:2;color:#D0CED4;font-size:13px;margin-top:8px;font-weight:600}
.guide-cover .gc-marko{position:absolute;right:-6px;bottom:-6px;width:180px;z-index:3;filter:drop-shadow(0 8px 16px rgba(0,0,0,.3))}
.guide-inside{padding:56px 0}
.guide-steps{display:grid;grid-template-columns:repeat(2,1fr);gap:16px 28px;max-width:900px;margin:0 auto}
.gstep{display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:14px;padding:16px 18px}
.gstep .gnum{flex:none;width:36px;height:36px;border-radius:10px;background:var(--accent);color:#fff;font-weight:800;display:flex;align-items:center;justify-content:center}
.gstep b{display:block;color:var(--ink);font-size:15px;margin-bottom:2px}
.gstep p{color:var(--muted);font-size:14px;line-height:1.45}
@media(max-width:820px){.guide-hero-grid{grid-template-columns:1fr;gap:32px}.guide-steps{grid-template-columns:1fr}.guide-hero-visual{order:-1}}

/* ---------- Página producto: Cotizador ---------- */
.cot-hero{padding:64px 0 56px;background:linear-gradient(180deg,var(--paper-soft),var(--paper))}
.cot-hero-grid{display:grid;grid-template-columns:1fr 1.1fr;gap:48px;align-items:center}
.cot-hero-copy h1{font-size:clamp(28px,3.6vw,42px);margin:12px 0 14px}
.cot-hero-copy .lead{color:var(--ink-soft);font-size:18px;line-height:1.6;max-width:520px}
.cot-cta{margin:24px 0 10px}
.cot-note{color:var(--muted);font-size:14px}
.browser-mock{background:#fff;border:1px solid var(--line);border-radius:14px;overflow:hidden;box-shadow:var(--shadow-lg)}
.bm-bar{display:flex;gap:7px;align-items:center;padding:11px 14px;background:#F2F1F3;border-bottom:1px solid var(--line)}
.bm-bar span{width:11px;height:11px;border-radius:50%;background:#CFCDD3}
.bm-bar span:first-child{background:#FF5F57}.bm-bar span:nth-child(2){background:#FEBC2E}.bm-bar span:nth-child(3){background:#28C840}
.browser-mock img{display:block;width:100%;height:auto}
.cot-features{padding:58px 0}
.cot-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.cot-card{background:#fff;border:1px solid var(--line);border-radius:16px;padding:24px;box-shadow:var(--shadow)}
.cot-ic{width:48px;height:48px;border-radius:12px;background:#FFF1E9;color:var(--accent);display:flex;align-items:center;justify-content:center;margin-bottom:14px}
.cot-ic svg{width:26px;height:26px}
.cot-card h3{font-size:17px;margin-bottom:6px}
.cot-card p{color:var(--muted);font-size:14.5px;line-height:1.5}
.cot-steps-sec{padding:20px 0 64px}
.cot-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;max-width:960px;margin:0 auto}
.cot-step{display:flex;gap:14px;align-items:flex-start;background:var(--paper-soft);border:1px solid var(--line);border-radius:14px;padding:20px}
.cot-step .cot-num{flex:none;width:38px;height:38px;border-radius:10px;background:var(--accent);color:#fff;font-weight:800;display:flex;align-items:center;justify-content:center}
.cot-step b{display:block;color:var(--ink);margin-bottom:3px}
.cot-step p{color:var(--muted);font-size:14px;line-height:1.5}
@media(max-width:900px){.cot-grid{grid-template-columns:1fr 1fr}}
@media(max-width:820px){.cot-hero-grid{grid-template-columns:1fr;gap:30px}.cot-hero-visual{order:-1}.cot-steps{grid-template-columns:1fr}}
@media(max-width:560px){.cot-grid{grid-template-columns:1fr}}

/* Formulario de contacto */
.cform{display:grid;gap:12px;text-align:left}
.cform input,.cform select,.cform textarea{padding:13px 15px;border:1px solid var(--line);border-radius:10px;font-size:16px;font-family:inherit;width:100%;background:#fff}
.cform textarea{min-height:110px;resize:vertical}

/* ============================================================
   ÍCONOS DE MARCA (SVG)
   ============================================================ */
.mkt-ic{width:30px;height:30px;display:block}
.pain-card .ic{color:var(--accent);display:block;margin-bottom:12px}
.svc-card .ic{color:var(--accent)}
.svc-card .ic .mkt-ic{width:28px;height:28px}
.value .ic{color:var(--accent);display:flex;justify-content:center;margin-bottom:10px}
.value .ic .mkt-ic{width:34px;height:34px}
.contact-info .ci{display:inline-flex;color:var(--accent);vertical-align:middle;margin-right:6px}
.contact-info .ci .mkt-ic{width:22px;height:22px}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media(max-width:900px){
  .hero-grid{grid-template-columns:1fr;gap:32px}
  .hero-visual{order:-1}
  .pain-grid,.cards,.testi-grid,.portfolio-grid{grid-template-columns:1fr 1fr}
  .steps{grid-template-columns:1fr 1fr}
  .testi-wall{columns:2}
  .marko-bubble{right:0}
  .svc-grid{grid-template-columns:1fr;gap:28px}
  .svc-grid.rev .svc-media{order:0}
  .svc-cards{grid-template-columns:1fr}
  .values{grid-template-columns:1fr 1fr}
  .contact-grid{grid-template-columns:1fr}
}
@media(max-width:640px){
  section{padding:52px 0}
  .header-phone,.header-cta .btn span{display:none}
  .pain-grid,.cards,.testi-grid,.portfolio-grid,.steps{grid-template-columns:1fr}
  .testi-wall{columns:1}
  .values{grid-template-columns:1fr 1fr}
  .main-nav{display:none}
  .main-nav.open{display:flex;position:absolute;top:72px;left:0;right:0;background:#fff;flex-direction:column;align-items:flex-start;padding:18px 22px;border-bottom:1px solid var(--line);gap:14px;box-shadow:var(--shadow)}
  .main-nav.open .submenu{position:static;transform:none;display:flex;box-shadow:none;border:none;padding:0 0 0 12px}
  .nav-toggle{display:flex}
  .price-card.featured{transform:none}
  .hero-actions .btn{width:100%;justify-content:center}
}

/* ============================================================
   TEXTURAS DE LÍNEAS (como en las piezas de redes)
   ============================================================ */
.hero{position:relative;overflow:hidden}
.hero:before{content:"";position:absolute;inset:0;background:url(assets/tex-dark-lines.svg) right -6% bottom -10%/120% auto no-repeat;opacity:.55;pointer-events:none;z-index:0}
.hero>.container{position:relative;z-index:1}
.logos:before{content:"";position:absolute;inset:0;background:url(assets/tex-light-lines.svg) center/cover no-repeat;opacity:.4;pointer-events:none;z-index:0}
.testi{position:relative;overflow:hidden}
.testi:before{content:"";position:absolute;inset:0;background:url(assets/tex-light-lines.svg) center/cover no-repeat;opacity:.5;pointer-events:none;z-index:0}
.testi>.container{position:relative;z-index:1}
.cta-final{position:relative;overflow:hidden}
.cta-final:before{content:"";position:absolute;inset:0;background:url(assets/tex-light-lines.svg) center bottom/140% auto no-repeat;opacity:.45;pointer-events:none;z-index:0}
.cta-final>.container{position:relative;z-index:1}
.cot-hero,.guide-hero{position:relative;overflow:hidden}
.cot-hero:before,.guide-hero:before{content:"";position:absolute;inset:0;background:url(assets/tex-dark-lines.svg) right bottom/150% auto no-repeat;pointer-events:none;z-index:0}
.cot-hero>.container,.guide-hero>.container{position:relative;z-index:1}

/* ============================================================
   EFECTOS AL HACER SCROLL (reveal)
   ============================================================ */
.reveal,.js-reveal{opacity:0;transform:translateY(26px);transition:opacity .6s cubic-bezier(.22,.61,.36,1),transform .6s cubic-bezier(.22,.61,.36,1)}
.reveal.in,.js-reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal,.js-reveal{opacity:1!important;transform:none!important;transition:none!important}}

/* ============================================================
   MEJORAS LANDING /mx  (v1.3.3)
   Tira de logros, 4 paquetes por nivel, seccion diferencial,
   avatares de testimonios.
   ============================================================ */
.trust-strip{background:var(--ink);color:#fff;padding:16px 0}
.trust-list{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;justify-content:center;gap:10px 28px;font-size:15px;font-weight:600}
.trust-list li{color:#fff}

.tier-sub{display:block;font-size:14px;font-weight:600;color:var(--muted);margin-top:2px}
.cards.cards-4{grid-template-columns:repeat(4,1fr)}

.why{background:var(--paper-soft)}
.why-grid{list-style:none;margin:32px auto 0;padding:0;max-width:900px;display:grid;grid-template-columns:repeat(3,1fr);gap:12px 24px}
.why-grid li{position:relative;padding:10px 0 10px 30px;font-size:16px;font-weight:600;color:var(--ink)}
.why-grid li:before{content:"\2713";position:absolute;left:0;color:var(--wa-dark);font-weight:800}
.why-foot{max-width:720px;margin:28px auto 0;font-size:16px}

.testi-avatar{width:48px;height:48px;flex:0 0 auto;border-radius:50%;background:var(--accent);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:16px}

@media(max-width:900px){
  .cards.cards-4{grid-template-columns:repeat(2,1fr)}
  .why-grid{grid-template-columns:repeat(2,1fr)}
  .trust-list{gap:8px 18px;font-size:14px}
}
@media(max-width:560px){
  .cards.cards-4{grid-template-columns:1fr}
  .why-grid{grid-template-columns:1fr}
}